Editing existing pages to keep it interesting while accurately matching user intent.
Mostly link building and managing customer reviews.
Pinpointing errors that hold a website back and tackling them.
Managing business listings on Google, Bing, business directories, and social media; it also includes optimizing content so it aligns with what potential customers in the location are looking for (local intent).
Getting your web pages to rank high in search engine results pages is a great achievement. However, there’s no guarantee your positioning in the SERPs will stay stable forever.
Search algorithms, SEO best practices, and the competition are always evolving. Proper SEO maintenance helps sustain and even improve your website ranking no matter what happens in the future.
Google, Bing, and other search engines frequently update their content ranking algorithms. They say they do this to give web users the most relevant and helpful search results. We feel that these companies don’t always do a good job of shuffling the SERPs, but it is what it is.
Properly handled ongoing SEO maintenance helps your website adapt to these changes. Plus, it makes sure your site remains competitive and compliant to the latest SEO best practices and content quality guidelines.
SEO isn’t a one-time project or event. It's an ongoing process. You’ll do well if you commit to this process in the ever-evolving world of e-commerce.
Content requires updating and some pages have to be redirected or even permanently deleted. Also, there’s link-building, analytics review, and actioning on what you learn from performance data. Then there’s technical details to handle such as website speed, GSC errors, PageSpeed Insight recommendations, and much more besides.
It’s smart to assume that your competitors are pouring time and resources into ongoing SEO efforts to outrank you. Actually, you should keep tabs on what your worthy competitors are up to at all times!
In today’s insanely competitive online marketplace, ongoing website maintenance is absolutely necessary. If you want to keep your keyword positions stable while outperforming your rivals, consider working with us.
Want to dominate your industry but aren’t sure where to start? It’s time to audit your website and take action on the recommendations you get. Get a Free SEO Audit. And if the report reads like an alien compiled it, book a call with us right away!
