On-page SEO refers to all of the little tweaks you make on a page to encourage search engines to show the page’s content to people searching for specific information online. It’s different from off-page SEO, but that’s not what this page is about.
As a leading SEO company in Kenya, we take on-page optimization seriously. If you have the know-how and enough time, you can make the adjustments needed yourself. What if you’re short on time and technical expertise? Hire our on-page SEO experts, of course!
If we didn’t use on-page SEO here, you wouldn’t have found us. Without on-page optimization, it would have been really hard to find this page!
years of experience
We use tools like SEMrush, Ahrefs, Keyword Chef, and Keyword Surfer to find keywords/search phrases that people in Kenya use when looking for information and products in your industry. We even have tricks to know how many searches Kenyans do each month for these queries!
To us, high-quality content means content your target audience actually wants to read. It's content that discusses their specific problems and provides specific answers. Most importantly, it's content that compels your fans and readers to take action: buy your product or service, download a resource, sign up for your newsletter or membership, or whatever your call-to-action might be. We go out of our way to create content that converts our clients' web visitors into paying customers.
We've mastered the secret science of keyword placement. Keywords must naturally fit in the context of the section in question. Readers must never feel like something is off when reading your content. And you should never encourage web crawlers to form the opinion that you're trying to manipulate search results through unnatural keyword placements. We make sure to place your main keyword in the URL, title, meta description, and subheadings H1, H2, and H3. We don't add H4 subtitles unless they're absolutely necessary.
We use various tools to test different meta titles and meta descriptions for click-ability.
Our expert UX and UI designers make sure that our clients' websites work smoothly on mobile, desktops, laptops, tablets, and every other device. These web design experts guarantee you a great user experience on any device.
Truth be truth: websites with terribly slow load times suck. Your website or blog shouldn't take more than 3 seconds to load fully. But we keep seeing websites hosted on our competitors' servers take north of 30 seconds to load! That's totally unacceptable. We shine at technical SEO, but do you know where we shine even better? Server speed! We use lightspeed servers and configure them in a way that makes your website run insanely fast. Let us host your site and watch us turn it into a speed monster. Here are other things we do to improve your website's load speed for better user engagement and retention rates: image compression, unloading code your pages don't need, minifying CSS and JS scripts, browser caching, cleaning up code, and pruning plugins to cut code bloat.
We avoid orphan pages like the plague! We make sure each page links to a bunch of other relevant or related pages and always use proper anchor texts. That's how we make your site easier to navigate while encouraging visitors to view more of your amazing content.
Search engines view external links as upvotes. Backlinks are a sign that others in your industry or niche trust you and your content because it is useful and factual. We'll build niche-relevant backlinks for you. We'll also link your pages to other authoritative sources when writing content; surprisingly, doing this helps SEO.
We create keyword-rich URLs that clearly communicate the query's search intent. That makes it easier for users and search engines to understand your page's content. Shorter URLs work best, but you won't be punished for using longer ones. Our content writers keep your content super relevant to the main keyword in the URL.
We always use descriptive and keyword-rich alt text for images to make them more accessible to search engines. Adding descriptive alt text also makes the content more accessible by improving the user experience for visually impaired visitors.
We've mastered structured data implementation to make it easier for search engines to understand each page's content and context. Also, adding schema increases the odds of getting picked up for rich results, aka rich snippets, such as featured snippets, carousels, and product rich results.
Our content writers can help with editing your articles, blog posts, and pages to keep them fresh and up-to-date. They fact-check everything and add the most recent statistics and research findings. Sometimes, we'll insert entire sections to the page to make it the most comprehensive answer to the search query. Good news! We've tested and found that regularly updated content performs better in search. Actually, updating content is the quickest way to boost search engine rankings. It even works better and faster than publishing new content!
We always assign an expert to your website to monitor user engagement statistics like bounce rate, time on page, and click-through rate (CTR). We use that feedback to edit your content, titles, subtitles, and meta descriptions and also add images, infographics, and tables (where possible) to improve user engagement.
We use tools like GA4 (formerly Google Analytics) and Google Search Console to track your website's performance. We analyze and interpret the numbers there to make data-driven improvements. To be clear, we have to access your GSC and GA4 to do all that.
Do you really want to pass up this opportunity? Wouldn't you want our SEO experts to examine your pages and website to find out what ails them? You decide!
On-page SEO is the process of making changes to individual web pages to improve their rankings in search. Better search rankings increase organic traffic, but you have to make the title more clickable without being shamelessly clickbait-y.
Write clear, keyword-relevant meta descriptions and try to place the target keyword near the beginning. Promise something specific, entice, be precise, make the reader want to click.
Keyword optimization is all about strategically placing relevant keywords throughout your content to clarify the context to search engines.
Make your content easy to read by organizing it into short paragraphs. Each paragraph should communicate a specific idea. We recommend 3-sentence paragraphs. Also, use short, punchy sentences and simple words. Make your content structure even better by using lists or bullet points, subheadings, infographics, tables, charts, bold text, quotes, and other similar devices.
Because high-quality content answers the reader’s questions and discourages them from clicking away. If readers exit a page, search engines could view that as a signal that they didn’t find the content useful. Ultimately, high-quality content helps improve your website’s overall authority in the eyes of web crawlers and visitors.
es, because internal links direct web visitors to other pages and content on your site. The visitor is likely to stay a little longer on your site. And that tells search engines that your content is useful, interesting, and worthy of better rankings in search. Besides, internal linking passes page rank (authority) from one page to another. You can strengthen weak pages by linking to them from those with lots of external links. Pages without internal links pointing to or away from them are orphan pages in on-page SEO lingo. Plus, adding internal links could encourage Google, Bing, and other search engines to index the page. Indexing issues have become a big deal since 2020.
The best way to optimize images in WordPress or any other CMS is to resize them before uploading. Here are the recommended image sizes for WordPress: for header images, resize to 1048 x 250 pixels. If it’s a featured image, resize it to 1200 x 900 pixels (landscape) or 900 x 1200 pixels (portrait). For blog post images placed in the body of the article, set to 1200×630 pixels. And for thumbnail images, resize to 150×150 px. Finally, use descriptive file names and alt text that relate to the topic to clarify context.
Make your website’s design more responsive by working with a good UI and UX designer. We can help with that. Also, optimize images, tables, and other visual content for mobile devices. Test your website’s mobile performance regularly. If your content isn’t easy to read on your phone, it’s time to optimize it for mobile. Break down the content into smaller chunks because no one likes slogging through multiple walls of text.