Link building is a huge part of off-page SEO. Perhaps the most important part. We have our own clever ways of getting websites in our clients’ industries to link to them. Usually, the linking website isn’t a direct competitor.
Call us or email us and let’s discuss your off-page SEO needs. Have us carry out a detailed backlink audit to learn where your backlink profile is at.
One of our off-page SEO specialists uses a powerful tool to find all of the niche-relevant websites linking to your competitors. If a bunch of websites out there are linking to your competitors, we could encourage them to link to you. Make sense?
Our outreach team starts calling and emailing industry-relevant websites to discuss link placement. We try to get a mix of niche edit links, editorially placed backlinks, and even no-follow links. We only contact websites with a decent domain authority, high-quality content, and decent organic traffic.
A backlink profile analyst closely assesses each website linking to your competitors. If they seem to be a link farm or PBN, we drop them. A link farm is SEO speak for any website that sells links to anyone in any niche. PBN means private blog networks. These sites are known to take money from everyone, including niches we wouldn’t touch with a 10-foot pole. Niches like CBD, adult, gambling, crypto. We avoid shady link sellers so that search engines won’t slap your website with a manual penalty in the next algorithm update!
A great content writer or copywriter sits at their desk and puts together a properly optimized, publish-ready article. Our editor then refines the post which we then email to the site that will publish it. We make the article sound authoritative by linking to credible sources and adding unique insights.
We keep an eye on your GA4 and GSC data to see if the backlink moved the needle. In our experience, it takes anywhere between 1 and 2 months for backlinks to impact a website’s rankings in search results. Some links can take much longer (6 months+) to boost rankings though.
