To succeed in online marketing in Kenya or anywhere else, you need to do good on-page SEO. You also have to take care of your technical SEO and off-page SEO.
What else do you need to ensure online marketing success in Kenya? Great web hosting and effective content marketing. Since we can’t explain everything here, we’ll focus exclusively on off-page SEO.
A senior Google employee (John Muller) recently said that the power of backlinks as a ranking signal will diminish in the future.
But it’s undeniable that backlinks work. We predict that backlinks will still be an important ranking factor 50 years from now. Because the entire web is nothing but links!
Off-page SEO is the process through which website owners build their publicity online using various strategies and techniques. It includes activities like social media marketing, local SEO, guest posting, link-building campaigns, content marketing, influencer marketing, and paid ads.
If your website gets mentioned by people and other websites, that’s a good sign. Once search engines notice that, they will reward you with better rankings in search. Higher search rankings typically translate into increased revenue and profit.
Links Are a Huge Part of Off-Page SEO
Link building is a huge part of off-page SEO. Perhaps the most important part. We have our own clever ways of getting websites in our clients’ industries to link to them. Usually, the linking website isn’t a direct competitor.
Backlink building in Kenya or anywhere else can be time-consuming. Also, some website owners may ask to be appreciated before they hand you a powerful backlink. Get what we mean?
Call us or email us and let’s discuss your off-page SEO needs. Have us carry out a detailed backlink audit to learn where your backlink profile is at.
One of our off-page SEO specialists uses a powerful tool to find all of the niche-relevant websites linking to your competitors. If a bunch of websites out there are linking to your competitors, we could encourage them to link to you. Make sense?
Our outreach team starts calling and emailing industry-relevant websites to discuss link placement. We try to get a mix of niche edit links, editorially placed backlinks, and even no-follow links. We only contact websites with a decent domain authority, high-quality content, and decent organic traffic.
A backlink profile analyst closely assesses each website linking to your competitors. If they seem to be a link farm or PBN, we drop them. A link farm is SEO speak for any website that sells links to anyone in any niche. PBN means private blog networks. These sites are known to take money from everyone, including niches we wouldn’t touch with a 10-foot pole. Niches like CBD, adult, gambling, crypto. We avoid shady link sellers so that search engines won’t slap your website with a manual penalty in the next algorithm update!
A great content writer or copywriter sits at their desk and puts together a properly optimized, publish-ready article. Our editor then refines the post which we then email to the site that will publish it. We make the article sound authoritative by linking to credible sources and adding unique insights.
We keep an eye on your GA4 and GSC data to see if the backlink moved the needle. In our experience, it takes anywhere between 1 and 2 months for backlinks to impact a website’s rankings in search results. Some links can take much longer (6 months+) to boost rankings though.
Off-page SEO refers to all of the efforts made outside a website to build a solid online reputation, credibility, and authority. These efforts include link building, local SEO, unlinked brand mentions, influencer marketing, social media marketing, public relations (think press releases), and content marketing. It matters because it influences how search engines perceive your site and, ultimately, its trustworthiness.
Add a variety of linkable assets such as infographics, high-quality photos, share-worthy videos, detailed case studies, good GIFs, and original research data to your content. Shareable content naturally attracts backlinks from other websites in your niche or industry. And the best part? You spend zilch to obtain the links!
Done well,social media marketing can seriously strengthen your website’s online presence while sending tons of traffic to your blog.
When people like, comment on, and share your content, search engines notice and could rank your page higher to see what might happen. However, social media traffic is typically short-lived—therefore unreliable in the long term.
Studies have found that 93 percent of people trust reviews and base their decision-making on them before making online purchases. Positive reviews online are a signal to search engines that you’re trustworthy and most people are happy doing business with you.
Influential content creators in your industry or niche can send substantial amounts of traffic your way and even help prop up your reputation.
People are more likely to accept recommendations from people they trust (influencers) than to believe potentially false or hyped-up claims made by a faceless corporation.
Check your social media pages regularly. Also, track Google reviews and read comments on your blog. But don’t stop there; set up Google Alerts so that every time your brand gets mentioned, you’ll know. Besides that, you can follow industry hashtags on Instagram and X.
Don’t have enough time to monitor your brand mentions everywhere? Use paid tools like Keyhole, Mention, and Agorapulse for automated social listening. Alternatively, hire SEO Smart to manage your company’s online reputation.
Yes, guest posts still work for SEO. We know because we’ve helped many businesses get and stay ahead of the pack through ethical link building. A good SEO agency in Kenya (like us) can help you get hundreds of high-quality niche-relevant backlinks in a few months. And backlinks can seriously bump up your traffic.
Yes, local business citations are good for SEO. When you have citations, other websites mention the name of your business and also display your address and phone number.
SEO and search engine algorithms are always evolving, and there are always new technical troubles to tackle. Besides, your competitors aren’t letting their websites go, so why should you?
In most cases, you have to pay the website, sometimes monthly, to keep the listing live for NAP SEO.